diff --git a/_includes/frontpage/title-content.html b/_includes/frontpage/title-content.html
index 3b039d512686724aa0e83b0a4b78c8a97036cdf4..e19f966b6a3b3536d1331f47935b2252774913e1 100644
--- a/_includes/frontpage/title-content.html
+++ b/_includes/frontpage/title-content.html
@@ -1,6 +1,8 @@
 <div>
     <h1>Federated IT for Science</h1>
-    <p>HIFIS ensures an excellent information environment for outstanding research in all Helmholtz research fields.</p>
+    <p>HIFIS ensures an excellent information environment for outstanding research in all Helmholtz research fields.
+    <a href="{{ '/motivation' | relative_url }}" class="btn btn-success">Find out more on the aims of HIFIS</a>
+    </p>
 </div>
 <div class="services-box">
     <div class="services-title-buttons">
diff --git a/motivation.md b/motivation.md
new file mode 100644
index 0000000000000000000000000000000000000000..d5ad107b49c0e44ebf7bc68b3b92912c98ff2082
--- /dev/null
+++ b/motivation.md
@@ -0,0 +1,41 @@
+---
+title: Motivation and Aims
+title_image: default
+layout: default
+additional_css:
+  - services/consulting-help-images.css
+excerpt:
+    Motivation for HIFIS
+---
+
+<div class="alert alert-success">
+    <h1 id="motivation" class="alert-heading">Why HIFIS?</h1>
+    <p>
+        The top position of Helmholtz research is increasingly based on cross-centre and international cooperation and
+        common access to data treasure and -services. At the same
+        time the significance of a sustainable software development for the research process is recognised.
+    </p><p>
+        HIFIS builds and sustains an excellent information environment for outstanding research in all Helmholtz research
+        fields and a seamless and performant IT-infrastructure connecting knowledge from all centres. 
+        This includes a secure and easy-to-use collaborative environment with efficiently accessible ICT services from anywhere. 
+        HIFIS also supports the development of research software with a high level of quality, visibility and
+        sustainability.
+    </p>
+</div>
+
+<div class="image-block">
+    <img class="help-image left" alt="pic"
+        src="{{ site.directory.images | append: 'illustrations/undraw_team_spirit_hrr4.svg' | relative_url }}" />
+    <div>
+        <h1 id="context">Context</h1>
+        <p>
+            HIFIS is embedded in the context of the Helmholtz Information &amp; Data Science Incubator 
+            and hence has close collaboration with the four other incubator platforms.
+        </p>
+        <p>
+            For a more extensive list of Helmholtz and international partners, see also our
+            <a href="{% link partners.md %}">partners</a>
+            page.
+        </p>
+    </div>
+</div>