Typeface is sub-par
We currently use the font "Corporate S" as mandated by the Corporate Design guideline.
Currently the resulting typeface looks… well… terrible, I fear. The letter spacing within a word ranges from close to none to around half of a space which visually tears apart words and smashes letters together without rhyme or reason.
This not only negatively impacts the reading flow for readers without impairments, but makes it extra hard to read for people who are either not strongly accustomed to latin script (So basically around half of the world) or persons who suffer from any kind of (even slight) dyslexia.
If we want people to read our blog posts, it is essential to present them with an easy-to-read and pleasant visual appearance to retain engagement and not have them give up after the first few sentences.
Examples
Compare especially the distances in the sequence
1991
. The99
s nearly merge while the last1
gets visually separated. If one glosses over it quickly, one might mistake it for199 1
or1 99 1
.
The splitting of the words Even, easy and numbers here is very notable.
Suggested Improvements
- Fixing the font settings in the CSS (which we inherited from the original template of the site): Especially, since "Corporate S" is a non-serif font, declaring it as "serif" in
_general.scss
is simply wrong. - Removing the extended character spacing which is not applied evenly because the font seems to apply ligatures very incoherently.
- Changing to a slightly darker background, reducing the contrast a bit also seems to contribute to the extreme whitespaces being less notable.